If a Marketing Researcher Were to Use Careful Observation,hypotheses,prediction,and Testing

Multiple Choice

If a marketing researcher were to use careful observation,hypotheses,prediction,and testing to ensure that his or her marketing research efforts were of the highest quality,the researcher would have then used ________ characteristic of good marketing research to assist in the research effort.

A) research creativity
B) scientific method
C) ethical marketing
D) multiple methods
E) interdependence of models and data