The Final Step of Customer Value Analysis Is to ________

Multiple Choice

The final step of customer value analysis is to ________.

A) identify the major attributes and benefits that customers value
B) assess the company's and competitors' performances on the different customer values against their rated importance
C) examine how customers in a specific segment rate the company's performance against a specific major competitor on an individual attribute or benefit basis
D) monitor customer values over time
E) assess the quantitative importance of the different attributes and benefits