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Customer Profitability Analysis (CPA)is Best Conducted with the Tools of an Accounting

Question 35

Multiple Choice

Customer profitability analysis (CPA) is best conducted with the tools of an accounting technique called ________.


A) input-output analysis
B) factor analysis
C) revenue-based costing (RBC)
D) activity-based costing (ABC)
E) future date costing (FDC)

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