Total Quality Is the Key to Value Creation and Customer

Multiple Choice

Total quality is the key to value creation and customer satisfaction.A marketing manager has several roles to play in a quality-centered company,including ________.

A) participating in cross-functional team building
B) correctly identifying customers' needs and requirements
C) ensuring costs are adequately controlled during order fulfillment
D) setting expectations both internally and externally
E) working closely with the sales team to create a dynamic sales message