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    Marketing Management Study Set 3
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    Exam 5: Creating Customer Value, Satisfaction, and Loyalty
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    A _____________ Is Simply a Set of Names,addresses,and Telephone Numbers
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A _____________ Is Simply a Set of Names,addresses,and Telephone Numbers

Question 109

Question 109

Multiple Choice

A _____________ is simply a set of names,addresses,and telephone numbers.


A) customer database
B) customer mailing list
C) call-waiting list
D) psychographic list
E) demographic list

Correct Answer:

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