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    Exam 5: Creating Customer Value, Satisfaction, and Loyalty
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    A Customer Database Should Contain All of the Following EXCEPT
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A Customer Database Should Contain All of the Following EXCEPT

Question 105

Question 105

Multiple Choice

A customer database should contain all of the following EXCEPT ________.


A) a customer's past purchases
B) demographics
C) psychographics
D) mediagraphics
E) an assessment of competitive strengths and weaknesses

Correct Answer:

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