Savvy Companies Are Capturing Information Every Time a Customer Comes

Multiple Choice

Savvy companies are capturing information every time a customer comes into contact with any of its departments.As a marketing manager all of the following would be available customer touch points for your consideration EXCEPT ________.

A) a customer purchase
B) an online query
C) a mail-in rebate card
D) an ad run on a national television network
E) a customer-requested service call