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A Firm Must Set a Price for the First Time

Question 41

Multiple Choice

A firm must set a price for the first time when it develops a new product,when it introduces its regular product into a new distribution channel or geographical area,and when it ________.


A) needs to increase bottom-line results
B) raises prices due to cost escalation
C) rolls out an improved product
D) enters bids on new contract work
E) changes styles

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