The Three Major Considerations in Price Setting Are: Costs Set

Multiple Choice

The three major considerations in price setting are: costs set the floor price; ________; and customers' assessment of unique features establishes the price ceiling.

A) competitors' prices and the price of substitutes provide an orientation point
B) competitors' prices establishes a "target price" goal
C) the price of substitutes establishes a "target price"
D) the price of competitors and substitutes does not enter into the pricing considerations.
E) none of the above