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    MKTG Study Set 1
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    Exam 1: An Overview of Marketing
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    Relationship Marketing Assumes That Many Consumers and Business Customers Prefer
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Relationship Marketing Assumes That Many Consumers and Business Customers Prefer

Question 20

Question 20

True/False

Relationship marketing assumes that many consumers and business customers prefer to switch continually among different organizations rather than continue relationship with just one provider.

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