Multiple Choice
Which of the following statements is true of market-oriented firms?
A) They focus on their internal capabilities rather than on the desires and needs of the customers.
B) They believe that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
C) They assume that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product.
D) They claim that people must give up something in order to receive something else they would rather have.
Correct Answer:

Verified
Correct Answer:
Verified
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