Which of the Following Statements Is True of Customer Relationship

Multiple Choice

Which of the following statements is true of customer relationship management?

A) It involves linking all processes of a company from its customers through its suppliers.
B) It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched.
C) It is used more by sales-oriented firms than market-oriented firms.
D) It is most extensively used by production-oriented firms.