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Mass-Marketing Efforts Will Continue to Be Used by Marketers

Question 1

Multiple Choice

Mass-marketing efforts will continue to be used by marketers:


A) because consumers have more time to make purchase decisions.
B) to gather detailed information on customers,which is not possible in direct marketing.
C) to remind consumers of a product.
D) because they allow marketers to target customers with extremely relevant offerings.

Correct Answer:

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