Multiple Choice
Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. In this context, these demographic variables are examples of _____.
A) positioning bases
B) segmentation bases
C) product classes
D) market positions
Correct Answer:
Verified
Correct Answer:
Verified
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