Wesley Electronics Inc

Multiple Choice

Wesley Electronics Inc. is a company that manufactures electronic gadgets. The marketing team of the company spends a great deal of money on advertising in order to create awareness about the company's products among potential customers. It employs various methods of advertising, such as print, broadcast, and online advertising. According to the steps of market segmentation, Wesley Electronics Inc. is most likely:

A) selecting a market or product category for study.
B) designing and implementing marketing mixes.
C) profiling and analyzing market segments.
D) selecting segmentation descriptors for a market.