In the Context of the New-Product Development Process, Which of the Following

Multiple Choice

In the context of the new-product development process, which of the following statements is true of screening?

A) It eliminates ideas that are inconsistent with an organization's new-product strategy.
B) It calculates preliminary figures for demand, cost, sales, and profitability.
C) It involves getting consumer reactions to visual representations of a proposed product.
D) It involves making cosmetic or functional changes to existing products.