Cleanz Inc

Multiple Choice

Cleanz Inc., a toiletries manufacturing firm, has launched a new range of organic sanitizing wipes. It wants to test its consumers' reactions to this new product in an economical way. Therefore, Cleanz sends out flyers to a few selected members of the target market advertising several of its products along with the new product. Besides this, it also takes the members to a mock shop and monitors their shopping behavior. In this scenario, Cleanz is using _____.

A) scanner-based research testing
B) simulated market testing
C) virtual test marketing
D) traditional test marketing