Steven, a Construction Worker, Tends to Buy a New Gadget

Multiple Choice

Steven, a construction worker, tends to buy a new gadget if most of his friends have them. He relies on reviews from his friends rather than on television or newspaper advertisements to make his purchase decisions. It can be inferred that Steven belongs to the category of _____ in the diffusion of innovation.

A) laggards
B) innovators
C) the late majority
D) the early majority