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  3. Study Set
    Fundamentals of Marketing
  4. Exam
    Exam 6: Proposition and Branding Decisions
  5. Question
    Customer Branding Can Be Seen When a Customer Attaches a Name
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Customer Branding Can Be Seen When a Customer Attaches a Name

Question 17

Question 17

True/False

Customer branding can be seen when a customer attaches a name, term or other feature that enables them to identify one seller's good or service as distinct from those of other sellers.

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