Multiple Choice
Organizations during the ________ period believe that they exist not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.
A) production
B) sales
C) marketing
D) societal
Correct Answer:
Verified
Correct Answer:
Verified
Q1: An organization that is characterized as developing
Q2: The way in which the product is
Q3: Companies employing a relationship marketing approach stressed
Q4: The key difference between a customer and
Q6: More recently, there has been a realization
Q7: Originally, when identifying the responsibilities of a
Q8: Relationship marketing focuses on the need to
Q9: From the 1970s onwards came the development
Q10: An organization that has a market orientation
Q11: Organizations during the _ period were characterized