Multiple Choice
An organization that has a market orientation does not:
A) Integrate all the activities of the firm to satisfy customer wants.
B) Focus on consumer needs and wants.
C) Differentiate a firm's products from its competitor's products.
D) Fuel sales growth through the application of aggressive sales techniques.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Organizations during the _ period believe that
Q6: More recently, there has been a realization
Q7: Originally, when identifying the responsibilities of a
Q8: Relationship marketing focuses on the need to
Q9: From the 1970s onwards came the development
Q11: Organizations during the _ period were characterized
Q12: The _ element in the 7Ps is
Q13: Four competing philosophies strongly influence the role
Q14: Newsletters, catalogues, and invitations to organization-sponsored events
Q15: The development of marketing has been characterized