An Organization That Is Characterized as Developing a Market Orientation

Multiple Choice

An organization that is characterized as developing a market orientation:

A) Is characterized the same as an organization that has a marketing orientation.
B) Places increasing importance of marketing within the organization.
C) Will appoint a marketing person to its board of directors, or trustees in the case of a charity, or part of the executive team in a limited company or partnership.
D) Will foster organization-wide responsiveness to market information generated and disseminated within the organization.