True/False
The development of marketing has been characterized by some as comprising four main periods of development. One of these periods includes the sales period of 1920s-1950s where the focus was on personal selling, supported by research and advertising.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Organizations during the _ period believe that
Q6: More recently, there has been a realization
Q7: Originally, when identifying the responsibilities of a
Q8: Relationship marketing focuses on the need to
Q9: From the 1970s onwards came the development
Q10: An organization that has a market orientation
Q11: Organizations during the _ period were characterized
Q12: The _ element in the 7Ps is
Q13: Four competing philosophies strongly influence the role
Q14: Newsletters, catalogues, and invitations to organization-sponsored events