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  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 4: Segmentation, Targeting, and Positioning Strategies
  5. Question
    In ________ Segmentation the Company Sees the Entire World as Its
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In ________ Segmentation the Company Sees the Entire World as Its

Question 24

Question 24

Multiple Choice

In ________ segmentation the company sees the entire world as its appropriate playing field.


A) local
B) global
C) regional
D) micro

Correct Answer:

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