Multiple Choice
Which are the five levels of loyalty?
A) Brand desire, brand loyalty, split loyalty, shifting loyalty, no loyalty
B) Brand insistence, brand loyalty, split loyalty, shifting loyalty, no loyalty
C) Brand insistence, brand loyalty, stuck loyalty, shifting loyalty, no loyalty
D) Brand insistence, brand loyalty, split loyalty, shifting loyalty, complete loyalty
Correct Answer:
Verified
Correct Answer:
Verified
Q23: Which segmentation tool visually demonstrates how particular
Q24: In _ segmentation the company sees the
Q25: Segmenting consumers on the bases of key
Q26: The VALS typology combines _ and _
Q27: As per Kotler (2003) segments must be<br>A)
Q29: Kotler (2003) lists four main variations of
Q30: What does ethnicity equate to?<br>A) Age<br>B) Religion<br>C)
Q31: Grouping consumers having similar uses for, and
Q32: Psychographic bases of segmentation centre on _<br>A)
Q33: The key strategic issue associated with positioning