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    Strategic Marketing
  4. Exam
    Exam 4: Segmentation, Targeting, and Positioning Strategies
  5. Question
    The VALS Typology Combines _______ and ________ Approach to Segmentation
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The VALS Typology Combines _______ and ________ Approach to Segmentation

Question 26

Question 26

Multiple Choice

The VALS typology combines _______ and ________ approach to segmentation.


A) psychological, income
B) psychological, demographics
C) geographical, demographics
D) emotional, demographics

Correct Answer:

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