Multiple Choice
What is environmental scanning?
A) Is the process of gathering information about the various forces in the environment. It involves observation, perusal of secondary sources, such as business, trade, government and general interest publications, and marketing research.
B) Is the process of assessing and interpreting the information gathered through market intelligence.
C) Is the process of gathering information about the various forces in the environment. It involves observation, perusal of secondary sources, such as business, trade, government and general interest publications, and marketing research, and is also the process of assessing and interpreting the information gathered through market intelligence.
D) None of the options given are correct.
Correct Answer:
Verified
Correct Answer:
Verified
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Q26: The process of assessing and interpreting the
Q27: Scenario analysis helps managers to build<br>A) a
Q28: Which of the following is NOT an
Q29: Which of the following is Not an
Q30: What are the forces of Porter's five
Q31: Some of the components of the resource-based
Q32: The biggest criticism of the use of
Q33: The 'micro' or competitive environment includes<br>A) political
Q35: Which of the following are NOT elements