Question 1

Special events provide DMOs with one of the few opportunities to be involved in:

Accepted Answer

A)   new product development
B)   new revenue streams
C)   staff development
D)   overseas travel A

Question 2

DMOs and conference groups often contract the following to organise the event:

Accepted Answer

A)   EAV
B)   CVB
C)   VIC
D)   PCO D

Question 3

An exhibition of products and/or services held for members of a common or related industry, which is not open to the general public, is referred to as a ____________:

Accepted Answer

A)   Convention
B)   Trade show
C)   Exhibition
D)   Meeting B

Question 4

Which of the following conference groups is the most price sensitive?

Accepted Answer

A)   SMERFs
B)   Government
C)   Corporate
D)   Tourism

Question 5

Which of the following is the most critical factor in attracting conferences to a destination?

Accepted Answer

A)   DMO budget size
B)   Number of hotel rooms
C)   Number of convention centres
D)   the destination's image

Question 6

Of critical importance in attracting conferences and special events is:

Accepted Answer

A)   an attractive destination image
B)   promotional videos
C)   tax incentives
D)   novelty seeking

Question 7

Which one of the following is not a segment of the MICE market?

Accepted Answer

A)   Meetings
B)   Incentives
C)   Conferences
D)   Education

Question 8

A key objective for DMOs in the meetings and events sectors is to consider the extent to which the event will:

Accepted Answer

A)   maximise opportunities for stakeholders' involvement in planning and organising
B)   be supported in their development by stakeholders
C)   justify public spending on supporting infrastructure
D)   all of the above

Question 9

A travel reward given by companies to employees to stimulate productivity, is referred to as:

Accepted Answer

A)   Incentive travel
B)   Business travel
C)   Conference travel
D)   Inducement travel

Question 10

DMOs specialising in attracting conferences are known as:

Accepted Answer

A)   EAVs
B)   CVBs
C)   VICs
D)   PCOs

Exam 4: Co-Operating to Compete