Multiple Choice
The concept of diminishing returns is used to explain
A) choice of sample size.
B) random digit dialing techniques.
C) response rate.
D) sampling error.
E) market definition.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q13: If a television programmer wants to know
Q14: Describe the advantages and disadvantages for four
Q15: Data used in compiling "sweeps" information for
Q16: Cable television determines its potential audience on
Q17: Ratings reports for syndicated television shows are
Q19: How are ratings, HUT, and shares derived?
Q20: Television ratings in all local markets take
Q21: Among various groups of viewers, teenagers watch
Q22: The term "hyping," when applied to broadcast
Q23: Regardless of method, audience measurement is based