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    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
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    The Body of the Questionnaire Provides
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The Body of the Questionnaire Provides

Question 58

Question 58

Multiple Choice

The body of the questionnaire provides


A) information about who the researcher is
B) basic information required by the research objective
C) information about why the research is being conducted
D) cross-classification information

Correct Answer:

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