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    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
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    Pretesting a Questionnaire Can Overcome All of the Following Problems
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Pretesting a Questionnaire Can Overcome All of the Following Problems

Question 53

Question 53

Multiple Choice

Pretesting a questionnaire can overcome all of the following problems except


A) too long questionnaire
B) ambiguous questions
C) poor sample selection
D) biased questions

Correct Answer:

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