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    The Essentials of Marketing Research
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    Exam 8: Designing the Data-Gathering Instrument
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    Unstructured-Disguised Questions Are Appropriate for
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Unstructured-Disguised Questions Are Appropriate for

Question 57

Question 57

Multiple Choice

Unstructured-disguised questions are appropriate for


A) in-depth interviews
B) focus group interviews
C) motivating research to determine the "whys"
D) exploratory research

Correct Answer:

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