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    The Essentials of Marketing Research
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    Exam 7: Primary Data Collection
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    Personal Interviews Are the Most Productive, Accurate, Comprehensive, Controlled, and Versatile
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Personal Interviews Are the Most Productive, Accurate, Comprehensive, Controlled, and Versatile

Question 13

Question 13

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Personal interviews are the most productive, accurate, comprehensive, controlled, and versatile types of communication.

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