Multiple Choice
Attitudes are a common object of measurement for marketing research because
A) they are an important source of secondary data
B) their descriptions help marketers profile target market members
C) they are precursors of behavior and help explain why people act as they do
D) they explain demographic and socioeconomic data
Correct Answer:
Verified
Correct Answer:
Verified
Q6: Sources of primary data include the organization
Q7: An example of demographic and socioeconomic data
Q8: Communication includes various indirect approaches of asking
Q9: The relatively unstructured approach of focus groups
Q10: The standard reasons for conducting focus groups
Q12: All of the following are disadvantages of
Q13: Personal interviews are the most productive, accurate,
Q14: Intentions consist of inner states that direct
Q15: Communication includes various direct approaches of asking
Q16: A primary advantage of using personal interviewing