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  3. Study Set
    Principles of Marketing for a Digital Age
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    Exam 11: Maintaining Value Through Branding and Brand Management
  5. Question
    A Person's Ability to Identify a Brand Is Referred to as ______
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A Person's Ability to Identify a Brand Is Referred to as ______

Question 1

Question 1

Multiple Choice

A person's ability to identify a brand is referred to as ______.


A) brand awareness
B) brand recognition
C) brand image
D) brand concept

Correct Answer:

verifed

Verified

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