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  3. Study Set
    Principles of Marketing for a Digital Age
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    Exam 11: Maintaining Value Through Branding and Brand Management
  5. Question
    Which of the Following Is Not a Characteristic of Effective
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Which of the Following Is Not a Characteristic of Effective

Question 4

Question 4

Multiple Choice

Which of the following is not a characteristic of effective purpose-led branding?


A) meaningful
B) unique
C) sustainable
D) coherent

Correct Answer:

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