Brien Is a Salesperson for a Payroll Processing Company

Multiple Choice

Brien is a salesperson for a payroll processing company. Brien has found that a few of his prospects provide objections even when they are confident the solution Brien is presenting will work and is worth the price. Which of the following best explains why these prospects object?

A) The prospects want to avoid the sales interview
B) The prospects fail to recognize a need
C) The prospects lacks information
D) The prospects are resistant to change
E) The prospects believe the price is too high