Multiple Choice
Which personal selling approach involves helping customers to reach their strategic goals by using the products, services, and expertise of the sales organization?
A) need satisfaction selling
B) consultative selling
C) an alternative-solutions approach
D) stimulus-response selling
Correct Answer:
Verified
Correct Answer:
Verified
Q14: With respect to the knowledge required by
Q15: The mental states, or formula, approach to
Q16: Why do salespeople tend to have good
Q17: What do need satisfaction, problem-solving, and consultative
Q18: To maintain focus, salespeople should be concerned
Q20: Similar to stimulus-response selling, the mental states
Q21: Which of the following factors most affects
Q22: In the continued evolution of personal selling,
Q23: How does need satisfaction selling differ from
Q24: According to the textbook, how are the