Multiple Choice
The introduction to Chapter 2 focuses on Megan Foley, a vice president of an engineering firm. What does Megan suggest that business owners employ as a secret weapon to boost sales and build more solid client relationships?
A) a code of ethics to guide employee behaviour
B) a security system for client information
C) the power of trust as a competitive differentiator
D) using competitive intelligence to improve a product or service offering
Correct Answer:
Verified
Correct Answer:
Verified
Q85: Knowing and systematically selling the same goods
Q86: Salespeople need be concerned only with knowing
Q87: Salespeople who cover both the pros and
Q88: In a selling context, trust and honesty
Q89: What is the term for a salesperson
Q91: The dependability of a salesperson's actions is
Q92: What aspect of trust is addressed by
Q93: According to the textbook, ethics refers to
Q94: What aspect of trust is addressed by
Q95: According to the textbook, why are salespeople