According to the Textbook, Why Are Salespeople Interested in Ethical

Multiple Choice

According to the textbook, why are salespeople interested in ethical behaviour?

A) Sales ethics are closely related to trust, which forms the basis for a successful selling approach in today's marketing environment.
B) Sales ethics have changed over time as customers have become more accepting of minor ethical transgressions due to increasingly competitive markets.
C) Salespeople have few opportunities to engage in unethical behaviour because of the high visibility of their activities.
D) Salespeople must respond to the ethical standards set by their customers.