As Presented in the Textbook, Both the Sales and Marketing

Multiple Choice

As presented in the textbook, both the Sales and Marketing Executives International (SMEI) and Canadian Professional Sales Association (CPSA) publish a professional salesperson's code of ethics. Which statement best characterizes a salesperson's motivation for adhering to these codes?

A) Failure to adhere to the code of ethics results in sanctions against the member and a significant financial penalty.
B) Failure to adhere to the code of ethics results in legal action being taken against the member.
C) Failure to adhere to the code of ethics results in losing membership in the organization and the right to use the respective sales professional designation.
D) Failure to adhere to the code of ethics results in lost sales due to lack of trust and loss of reputation.