Multiple Choice
Why should a salesperson be familiar with the basic types of buyer needs?
A) to ensure that the buyer is happy with the product
B) to ensure that no significant problems or needs have been overlooked in the process of needs discovery
C) to ensure that the buyer will learn to trust the salesperson
D) to ensure there is sufficient inventory to meet the demand
Correct Answer:

Verified
Correct Answer:
Verified
Q3: In a buying team, individuals within an
Q4: In a buying team situation, there is
Q5: According to the textbook, which step in
Q6: Communication styles provide a way of describing
Q7: A postpurchase evaluation process in which business
Q9: What is a purchase decision characterized by
Q10: Categorizing buyer needs by type can assist
Q11: In business buying, RFP stands for request
Q12: With respect to buying teams, what is
Q13: In the introduction to Chapter 3, Calvin