Which Statement Provides the Best Rationale of Allocating Time for Prospecting

Multiple Choice

Which statement provides the best rationale of allocating time for prospecting for new business on a consistent basis?

A) The process of converting prospects to customers often takes much longer than expected.
B) Selling skills take a long time to develop but are lost quickly during periods of inactivity.
C) Achieving sales growth targets is a priority for most salespeople all year long.
D) Prospecting for new business can be very time-consuming, so it is better to leave it until times of inactivity.