With Respect to the Strategic Prospecting Process, What Is the Difference

Multiple Choice

With respect to the strategic prospecting process, what is the difference between a sales lead (suspect) and a sales prospect?

A) The sales prospect is currently buying from a competitor.
B) The salesperson has qualified the sales lead to determine potential.
C) The sales prospect has purchased similar goods from a competitor in the past.
D) The sales lead fits the ideal customer profile of the target market.