Why Can Inviting Prospective Customers to a Seminar Create a Good

Multiple Choice

Why can inviting prospective customers to a seminar create a good source of qualified prospects for a salesperson?

A) A seminar can provide information that creates value for those customers who choose to attend.
B) Seminars are more effective than networking due to the larger numbers of people reached at one time.
C) Seminars can be combined with an outbound telemarketing program to create a low-pressure sales environment.
D) Seminars are similar to cold canvassing methods except when attempting to sell higher-value goods or services.