Multiple Choice
Sometimes the models and actors in the advertising we see tend to look like everyday people as marketers hope to take advantage of _________ to persuade us to buy their products and services.
A) the halo effect
B) source credibility
C) interpersonal attractiveness
D) affiliation
E) membership similarity
Correct Answer:
Verified
Correct Answer:
Verified
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Q50: Involvement, the motivation to process persuasive communication
Q51: Spanish-language magazines invariably use Hispanic- or Latino-looking
Q52: Whenever we speak, we hope to accomplish
Q53: Tony's Pizzeria runs radio commercials claiming that
Q54: Perceived similarity is a function of a
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Q56: _ occurs when we encounter new information,
Q57: _ occurs when communication moves our attitudes
Q59: _is intentionally trying to shape, reinforce, or