Competitive Position Is Defined as

Multiple Choice

Competitive position is defined as

A) the strength of the relationship between the selling firm and an account.
B) the number of active competitors for the account.
C) the strength of the relationship between an account and each competing firm.
D) a measure of the competitive strength of the firm in an area.
E) a rank order of account desirability determining to what extent selling effort should be expended to win it.