Multiple Choice
Which of the following likely is not one of the roles of the salesforce of the firm is using a differentiation strategy?
A) Providing high quality of customer service and responsiveness.
B) Generating orders.
C) Selling nonprice benefits.
D) Selecting customers based on high price sensitivity.
E) Significant prospecting in high growth industry.
Correct Answer:
Verified
Correct Answer:
Verified
Q19: Personal selling, advertising, sales promotion and publicity
Q20: Personal selling-driven marketing communication strategies are appropriate
Q21: The company's marketing strategy includes a marketing
Q22: When the SBU objective is to "harvest
Q23: Individual buying needs tend to be related
Q25: _ _ is the only promotional tool
Q26: Distributor management is one area in which
Q27: When the SBU objective is to "hold
Q28: CRM is primarily a technology strategy.
Q29: Sales strategy should be based on an