Multiple Choice
When the SBU objective is to "harvest market share," which of the following is NOT a primary sales task?
A) Service the most profitable accounts.
B) Eliminate unprofitable accounts.
C) Replace lost sales with new accounts.
D) Reduce service levels.
E) Reduce inventory.
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Which of the following is not a
Q18: If the SBU's objective is to "divest/liquidate
Q19: Personal selling, advertising, sales promotion and publicity
Q20: Personal selling-driven marketing communication strategies are appropriate
Q21: The company's marketing strategy includes a marketing
Q23: Individual buying needs tend to be related
Q24: Which of the following likely is not
Q25: _ _ is the only promotional tool
Q26: Distributor management is one area in which
Q27: When the SBU objective is to "hold