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    Business
  3. Study Set
    Sales Management Analysis
  4. Exam
    Exam 1: Overview of Personal Selling
  5. Question
    With Transaction Selling, Salespeople Focus on Long-Term Relationships with Customers
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With Transaction Selling, Salespeople Focus on Long-Term Relationships with Customers

Question 107

Question 107

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With transaction selling, salespeople focus on long-term relationships with customers rather than maximizing the outcomes of individual transactions.

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